Learn about Personas and Goal-Directed Design from the people who invented them! Our course is an intensive, hands-on workshop led by senior Cooper staff. First, we’ll provide in-depth demonstrations on Goal-Directed Design, and class participants will practice using these methods to design an example product. This course also serves as the foundation for the rest of our Cooper U curriculum.
 
Course topics

1. Identifying, clarifying and reframing business opportunities and product strategy
2. Planning and conducting field research to develop a deep understanding of your users
3. Turning research data into a set of personas that guide (and sell!) the design
4. Using scenarios and goals to identify and prioritize requirements
5. Using scenarios to define the right interaction framework
6. Applying these methods to everything from pie-in-the-sky innovation to minor product updates
7. See photos from our last class, or find out more by visiting cooper.com

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