Hooked: Understanding Unprompted User Engagement with Nir Eyal

Event Details

Hooked: Understanding Unprompted User Engagement with Nir Eyal

Time: September 10, 2013 from 7pm to 9pm
Location: PARC
Street: 3333 Coyote Hill Road
City/Town: Palo Alto
Website or Map: http://www.baychi.org/calenda…
Event Type: talk
Organized By: BayCHI
Latest Activity: Sep 9, 2013

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Event Description

In an age of ever-increasing distractions, quickly creating customer habits is an important characteristic of successful products. How do companies create products people use every day? What are the secrets of building services customers love? How can designers create products compelling enough to "hook" users?

Nir Eyal, a two-time Silicon Valley entrepreneur and regular contributor to TechCrunch, Forbes, and Psychology Today, has constructed a framework for designing habit-forming products called "the Hook Model." The framework gives product designers a new way for thinking of the necessary components of creating user behavior. Nir will share the tactics companies like Facebook, Pinterest, and Twitter use to drive engagement.

Habit design is a super power. If used for good, habit design can enhance people's lives with entertaining and even healthful routines. If used for evil, habits can quickly turn into wasteful addictions.

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir founded and sold two companies since 2003 and has taught the "Using Neuroscience to Influence Human Behavior" course as a lecturer at the Stanford Graduate School of Business. Nir is also an advisor to several Bay Area start-ups and incubators. Nir's last company received venture funding from Kleiner Perkins Caufield & Byers and was acquired in 2011. In addition to blogging at NirAndFar.com, Nir is a contributing writer for Forbes,TechCrunch, Business Insider, and Psychology Today.

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