IxDA SF Presents Peter Merholz

Event Details

IxDA SF Presents Peter Merholz

Time: April 16, 2014 from 6:30pm to 8pm
Location: Adaptive Path
Street: One Pier, Bay 2
City/Town: San Francisco
Website or Map: http://adaptivepath.com
Phone: 4154958270
Event Type: talk, ixdasf, event, adaptivepath
Organized By: Maria Cordell
Latest Activity: Apr 9, 2014

Export to Outlook or iCal (.ics)

Event Description

RSVP here: http://www.eventbrite.com/e/ixda-sf-peter-merholz-talk-tickets-11248290941

Peter Merholz, Adaptive Path co-founder and now VP of Global Design at Groupon, is speaking to IxDA SF in April.

Designing in the Diamond Mines

After 10 years at Adaptive Path, and hearing about how companies were embracing design, when Peter Merholz left the world of design services to go in-house, he was surprised to find most people still had an outmoded view of design's role in product development.

In order to explain to others design's full potential, he embraced a model called the Double Diamond. In this talk, Peter will walk you through the Double Diamond, highlighting how it can be used to describe smart design practice, communicate with others, and diagnose faulty work processes.

Given that this is Peter, there will doubtless be tangents and digressions, rants about product management, and exhortations that designers need to take the reins, as no one will give them to you.

----

The event will be hosted by Adaptive Path at its lovely studio on the water, at Pier 1 just north of the Ferry Building.

Doors open 6:30; talk begins at 7:00.

More about Peter here: http://www.peterme.com/

Comment Wall

Comment by Sharon Cardinal on March 11, 2014 at 8:54am

Looking forward to this one!

Comment by Jamie Kravitz on April 8, 2014 at 1:54pm

Is there an RSVP for this or just show up? Looks very interesting.

Comment by Maria Cordell on April 9, 2014 at 7:38am

RSVPs going live today, Jamie! Thanks for asking.

Comment by Maria Cordell on April 9, 2014 at 7:59am

© 2017   Created by IxDA San Francisco.   Powered by

Badges  |  Report an Issue  |  Terms of Service