IxDA San Francisco welcomes the legendary Jared Spool for an evening of insights on design practice and process. We're hosted this month by Gap, Inc. at their downtown SF corporate headquarters.
Design is a Team Sport
Every seasoned designer has fallen into the trap. They see the bad design in front of them. They can’t help but see how bad it is. And they want to redesign it. Show the world how it could be done. How it should be done.
Well-intentioned as the desire to rid the world of this bad design is, their approach often is a disaster. It pushes their allies away, accidentally giving off the air of superiority filled with the smells of arrogance and contempt.
An alternative is a well-designed process for creating your designs. The secret sauce in that well-designed process is a realization and inclusiveness of everyone on the team. It’s infused with an understanding of how people contribute to the design process, even when they aren’t trained in design skills. And it opens up opportunities to give everyone—not just your trained designers—the superpowers necessary to rid your products and services of bad design.
This talk will inspire you and your team to:
Jared M. Spool is a co-founder of Center Centre and the founder of UIE. In 2016, with Dr. Leslie Jensen-Inman, he opened Center Centre, a new design school in Chattanooga, TN to create the next generation of industry-ready UX Designers. They created a revolutionary approach to vocational training, infusing Jared’s decades of UX experience with Leslie’s mastery of experience-based learning methodologies.
You’ll also find him as the conference chair and keynote speaker at the annual UI Conference and UX Immersion Conference, and he manages to squeeze in a fair amount of writing time. He is author of the book, Web Usability: A Designer’s Guide and co-author of Web Anatomy: Interaction Design Frameworks that Work.
You’ll find his writing at uie.com. You can also follow his adventures on the Twitters at @jmspool, where he tweets daily about UX design, design strategy, design education, and the wondrous customer service habits of the airline industry.
Details, logistic on our Eventbrite page at