This event is full. Please contact the Event Organizer for further information.
The mobile sector is changing from month to month, as platforms fragment and screens multiply. Consumer expectations are evolving, corporate alliances are shifting, and tablets and other new form factors are expanding the definition of "mobile". All of these factors affect both your product design and your business strategy. We'll discuss the principles behind the major apps on today's top platforms, and give you practical tips to make your apps engaging, usable and delightful.
Chia Hwu is CEO of Qubop Inc. Her background spans product design, marketing, and both hard sciences and the visual arts. Before Qubop, she was Director of Marketing at Ansca Mobile, where she was responsible for leading brand strategy, public relations, and product marketing.
Chia previously worked at 23andMe, where she built the company's user communities, using a network of enthusiastic users to successfully launch a new product. In addition, she created a new business line with niche customers of the service, and managed some of the earliest efforts in marketing genetics to consumers. Chia has worked in biotech as a medicinal chemist, completed all coursework for a PhD in Chemistry, received her MS from UCSD, and earned her bachelor's degree from Williams College. She is a coauthor of Teach Yourself the Twitter API in 24 Hours (Sams) and an expert at the integration of game mechanics and social features into apps.
Evan Kirchhoff is the CTO of Qubop Inc. and has developed for multiple mobile platforms since 2002, and for the web for over a decade. Prior to Qubop, Evan was employee #1 at Ansca Mobile and Lead Architect on their cross-platform toolkit for iOS and Android, where he designed and implemented key product features including the core game physics API. Evan also designed the user interface for TwirlTV, which won a DEMOgod award at DEMO Fall 2009.
Evan previously worked for Adobe on the Verizon Wireless "FlashCast" project. In addition, Evan was the cofounder of Comrade Software, a mobile and web production company that created content for the carrier decks of both Verizon Wireless and Softbank Japan. Other Comrade clients included Sun Microsystems, Benchmark Capital, Nielsen Online, Seattle Sound Transit, the Dallas Federal Reserve, Blue Shield of California, and Ask.com. Evan holds a BSc in Physics from the University of Manitoba, and reached ABD status in his PhD program at the University of Michigan, Ann Arbor.