• Nov 14, 2011 from 12:00am to 9:00am
  • Location: Cooper
  • Latest Activity: Jul 16, 2020
Creating winning design solutions starts with the mantra, "Know thy user." But this means more than just identifying your users' workflows and work environments; it means understanding how they think. Led by design strategy expert Indi Young, author of Mental Models: Aligning Design Strategy with Human Behavior, this one-day workshop will reveal how to capture the thought processes and intentions of your audience into a simple and persuasive mental model diagram, and how to use that diagram to steer the course of your organization immediately and for the long term.