Creating winning design solutions starts with the mantra, "Know thy user." But this means more than just identifying your users' workflows and work environments; it means understanding how they think. Led by design strategy expert Indi Young, author of Mental Models: Aligning Design Strategy with Human Behavior, this one-day workshop will reveal how to capture the thought processes and intentions of your audience into a simple and persuasive mental model diagram, and how to use that diagram to steer the course of your organization immediately and for the long term.