Mental Models for product service and strategy with Indi Young

Event Details

Time: November 14, 2011 from 8am to 5pm
Location: Cooper
Street: 100 First Street, 26th Floor
City/Town: San Francisco
Website or Map: http://www.cooper.com/#traini…
Event Type: workshop
Organized By: Cooper U
Latest Activity: Oct 12, 2011

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Event Description

Creating winning design solutions starts with the mantra, "Know thy user." But this means more than just identifying your users' workflows and work environments; it means understanding how they think. Led by design strategy expert Indi Young, author of Mental Models: Aligning Design Strategy with Human Behavior, this one-day workshop will reveal how to capture the thought processes and intentions of your audience into a simple and persuasive mental model diagram, and how to use that diagram to steer the course of your organization immediately and for the long term.