Nicole Lazzaro is the Founder and President of XEODesign, Inc. She has 20 years of expertise in player experience design for mass-market entertainment products. She was honored by Fast Company as one of the 100 most influential women in technology and was voted by Gamasutra as one of the top 20 women working in video games.
Lazzaro was the first person to use facial expressions to measure player experiences and has done groundbreaking research on the relationship of emotions to games. She has improved more than 100 million player experiences and has worked with EA, Ubisoft, D.I.C.E., LucasArts, Disney, PlayFirst, the Cartoon Network, and Nickelodeon on such popular franchises as three of the Myst series, Diner Dash, Fusion Fall, Mavis Beacon Teaches Typing, and Jeopardy Online. She has also done creativity coaching for the designers of the Sims.