Strategic Research in Adobe's Global Market Research Team
Sheryl Ehrlich and Julie Heiser, Adobe
Part of Adobe's Global Market Research Team, the Strategic Research Group (SRG) specializes in exploratory, people-centered research across Adobe's diverse businesses, markets, and technologies. SRG's approach is designed to inform both short- and long-term decision-making, identify opportunities for new businesses or product directions, and re-conceptualize spaces to enable insight generation. This talk will give an overview of the team, how it partners with others within the market research organization and across the company, and new processes and research approaches it has developed and rolled out within the company. In particular, they will give an in-depth look at the New Business Research Funnel, created to identify, define, and size new businesses.
Julie Heiser is a senior researcher at Adobe Systems, where she drives research efforts to inform corporate strategy, product development, and new business initiatives. Julie has over ten years of research experience focusing on user research, human learning, information visualization, and various quantitative methods to inform business decisions. She received her Ph.D. in Cognitive Psychology from Stanford University.
Sheryl Ehrlich is director of Strategic Research at Adobe Systems, where she founded and developed the User Research team and now oversees the Strategic Research Group, which is focused on driving innovation and corporate strategy. Sheryl has over 20 years of research experience focusing on user research and usability, human perception, customer-driven innovation, and corporate strategy. Prior to joining Adobe, Sheryl was a member of the research staff at Interval Research. She received her Ph.D. in Cognitive Psychology from the University of California at Berkeley.
