Daniela Busse focuses on research and incubation of breakthrough, design-led innovation and future experiences, currently at Oracle Marketing Cloud, and previously at Citi Ventures as Director of Innovation and Strategic Partnerships. Prior to that, Daniela served as Design Futurist/Innovation Lab Director at Samsung Research America, as Experience Innovation Director at SAP’s Office of the CEO, and as Design Researcher at Microsoft’s Office Design Group. Through her award-winning work, she defines ground-breaking new uses and designs for technologies, for future roadmap ideation and product experience incubation. Daniela received her Ph.D. in Computing Science (Human-Computer Interaction/Cognitive Modeling) from Glasgow University (Scotland, UK), and also her summa cum laude degrees in both CS and Psychology. She holds multiple patents, is a sought-after speaker, and has published frequently in the field of Design, Research, and Innovation. She is a Leader of IxDA - San Francisco, San Francisco's IxD community of over 5000 members.