Marise Phillips
  • Female
  • Alameda, CA
  • United States
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Profile Information

One Line Professional Bio or Background
Customer experience strategist, hands-on interaction design leader, and champion of user-centered design practices; collaborative facilitator of cross-disciplinary teams creating easy-to-use interfaces that increase adoption and loyalty through persuasion.
Company Name
Wells Fargo
Specialties or Areas of Interest
interaction design, information architecture, user interface design, user research planning and project management, visual design


- interaction design
- information architecture
- user interface design
- user research planning and project management
- visual design


Customer Experience Principal
Wells Fargo
2008 - present
Help ensure the overall quality of customer experience on all projects. Establish and implement a formal review framework, supplying verbal and written feedback throughout the project design lifecycle. Provide mentorship and guidance regarding the user centered design (UCD) process, customer experience strategy, brand execution, and standards & guidelines.

VP Product Design
Quire, Inc.
2007 - 2008
Responsible for defining product strategy and user experience design for Led complete product redesign through requirements gathering, prioritization, prototyping, usability testing, development and deployment. Management of product roadmap and ownership of end-to-end user experience/customer lifecycle. Designed and launched three Facebook applications, called "Get Stuff Done", "Obama: Get Involved" and "McCain: Get Involved."

Creative Director
Seagate Services (formerly EVault, Inc.)
2006 - 2007
Managed team producing all marketing collateral, business system components, direct response and advertising campaigns. Worked with executive stakeholders to gather business requirements, manage scope, and document detailed content and systems strategy which enabled successful, on-time website redesign.

User Experience Consultant
Blurb, Inc.
Led a cross-functional team through a three-month release cycle incorporating rich internet application enhancements using Agile processes. Created detailed wireframes and wrote functional specifications for online bookstore enhancements and community features, based on intersection of business goals and user interaction requirements.

Sr. Information Architect
2005 - 2006
Lead interaction designer and functional analyst for top internet retailer's back-office software suite, including content management system, merchandising tools and supply chain management software. Led cross-functional development teams through the implementation of multiple projects within five successful releases. Pioneered key enhancements to team's process, toolset and resource allocation planning.

Sr. UI Designer/Global Project Manager
Symantec Corporation (formerly VERITAS Software)
2003 - 2005
Managed the translation, migration, testing and launch of software training content and online payment processing functionality to 41 countries in 15 languages. Defined front-end system architecture requirements and wrote functional specifications to redesign the Education division's online course catalog, user registration and purchase processes.

Product Designer
Autodesk, Inc.
2001 - 2003
Wrote functional specification documents for AutoCAD and Buzzsaw features. Managed redesign of Autodesk's end-user portal and assisted with the company-wide integration of all external online properties. Project-managed numerous usability studies, writing test plans and building complex, clickable protoypes.
Other position(s) held: Design Manager

Independent Consultant
1998 - 2001
Contract-based consulting work in interactive and visual design. Partial client list: Fabrik Communications, Inc., Tumbleweed Software, Primo Angeli Inc., Day Casebeer Madrid & Batchelder, Michael Connors Antiques.

Director, Media Development
Fabrik Communications, Inc.
1996 - 1998
Successfully launched 6 product releases and 3 international websites, developed integrated marketing communications plan, media strategy, advertising and events, gathered response metrics and provided business intelligence to executive team.
Other position(s) held: Marketing Manager

Online Publishing Specialist
Ziff-Davis Exposition and Conference Company
1993 - 1996
Site architect and content strategy lead for and
Other position(s) held: Attendee Marketing Specialist and Production Assistant, Creative Services


Bachelor's Degree: UC Santa Barbara, Dramatic Art/Literature. Honors and Distinction in the Major. Dean's list for 5 consecutive quarters.

Product/Project Management: Continuing education credits in software product management and cross-functional project management.

Computer-Human Interaction: Regular attendee at CHI conferences. Member of BayCHI since 1996.

Programming: Successful completion of Introduction to XML and Visual SourceSafe/Visual InterDev.

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