San Francisco, CA


VP of XD Research & Strategy


Wells Fargo


IxDA-SF Local Leader, Board of Directors


Daniela Busse (Ph.D.) Executive leader in Design, Research, and Innovation 
Daniela Busse focuses on research and incubation of breakthrough, design-led innovation and future experiences, current at Wells Fargo as VP of XD Research and Strategy, and prior to that as eBay's Head of Design Research, at Citi Ventures as Director of Innovation and Strategic Partnerships, and also as Design Futurist/Innovation Lab Director at Samsung Research America, as Experience Innovation Director at SAP’s Office of the CEO, and as Design Researcher at Microsoft’s Office Design Group. Through her award-winning work, she defines ground-breaking new uses and designs for technologies, for future roadmap ideation and product experience incubation. Daniela received her Ph.D. in Computing Science from Glasgow University (Scotland, UK), and also her summa cum laude degrees in both CS and Psychology. She holds multiple patents, is a sought-after speaker, and has published frequently in the field of Design, Research, and Innovation.

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