IxDA San Francisco

 

IxDA SF presents our November event... 11/17/09

Interaction Design & Advertising: The new Mad Men come from Sillicon Valley


The future of advertising is in digital media, as people stop reading newspapers and people turn off their TVs in favor of Facebook, advertising agencies are struggling to redefine themselves as fast as the audience their trying to reach. In the last few years we have seen agencies build IxD teams from scratch, which has been a great opportunity for IxD designers. But it has been a challenge for designers to insert themselves in the copywriter/art director led process.

In this talk we will discuss why the IxD community needs to take notice and take this as a great a great opportunity for our discipline to move forward and learn from fellow creatives. We'll share winning strategies for including design thinking in an industry known for creating more problems than solving them.

Panelists:
Mauro Cavalletti- Executive Creative Director at RG/A San Francisco.

Aynne Valencia - Former Product Design Director at AKQA San Francisco

Jonathan Woytek- SVP, Director of User Experience at McCann / MRM

Moderator:
Guillermo Torres - Sr. Experience Designer at Adobe

Topics include:
- Design thinking vs. advertising
- Building a UX team in Advertising
- Developers and Designers, the new kids.- Process- User research vs. market research
- Innovation vs. trends
- When the product is the message
- Agencies doing consumer websites- What can we learn from advertising
- What advertising can learn from design

Tuesday, November 17th
6:30 - 9pm

More details TBA.

RSVP here

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November 14

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Forum

Rachel

What's your background? 1 Reply

Hi everyone! I'm new to the IXDA community here - but I'm a long-time bay area resident and graphic/print designer. I'm curious as to how many of the designers here went to interaction design-spec...

Tagged: psychology, user, interface, cognitive, ideo

Started by Rachel in General Discussion. Last reply by Joshua Kaufman Nov 5.

Aynne Valencia

Designing Social Interfaces - Event Photos

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Started by Aynne Valencia in General Discussion Nov 5.

Peachpit TV

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Started by Peachpit TV in General Discussion Nov 3.

Chris

Design Thinking? 12 Replies

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Tagged: thinking, design

Started by Chris in General Discussion. Last reply by Chris Oct 29.

Adena

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Hello! I'm sure you've all heard this question before, but I'm interested in your individual opinions on how to become an interaction designer. It is unclear if education in the field is mandatory,...

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Started by Adena in General Discussion. Last reply by Adena Oct 29.

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Started by Carl Alviani in General Discussion Oct 27.

IxDA San Francisco

1006 Members!

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Started by IxDA San Francisco in General Discussion Oct 14.

Marine Leroux

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Started by Marine Leroux in General Discussion Oct 14.

Esther Leong

Advice: Tests Before Hiring? 11 Replies

I've been out looking for interaction design work. Today, I received a reply from a company to my portfolio/resume submission requesting that I complete a UI design task within 24 hours. The task i...

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Started by Esther Leong in General Discussion. Last reply by Esther Leong Sep 30.

Josh Damon Williams

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Court Kizer

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Has anyone tried this new tool? It's supposed to help generate javascript actions between pages and will use standard libraries like jquery. I saw it tonight on a Web Dev Blog. Looks interesting, I...

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Fidel Pena

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Hi everyone. I'm Fidel :) I stumbled upon this social networking site when searching ning.com for San Francisco, which will hopefully be my future home of residence, from next year. I'm a professio...

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Jeremy Yuille

So - what are we gonna talk about?

Hi all, in the lead up to our meetup in a week or so's time, the board are keen to see if there was anything you'd like us to talk "to" while we're all in one room together. so - in addition to th...

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Jeremy Yuille

IxDA Director and traveling scholar wanting to talk with local interaction designers

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Started by Jeremy Yuille in General Discussion Aug 2.

jdebari

Updating an Omnigrafle document without Omnigraffle 3 Replies

Hi, I am a Windows user and I need to update a large Omnigraffle document. Does anyone have any suggestions? I have Visio, Axure, and InDesign on my computer. Thanks, Julia

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Started by jdebari in General Discussion. Last reply by jdebari Jul 29.

Joshua Kaufman

Give a little back to IxDA! 1 Reply

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Started by Joshua Kaufman in General Discussion. Last reply by Elizabeth Bacon Jun 24.

maureenhanratty

Recruiting for research study on practices of cutting-edge experience designers

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Started by maureenhanratty in General Discussion Jun 16.

Ellen

Site design for multiple audiences?

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Heather Rasley

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Started by Heather Rasley in General Discussion. Last reply by Aynne Valencia Apr 29.

Maren Connary

Improving healthcare user experience 6 Replies

Hi everyone, I have a design and medtech marketing background. Recently I've become interested in preventative strategies and patient empowerment (check out the Health 2.0 movement). I'm thinking ...

Tagged: thinking, design, experience, healthcare

Started by Maren Connary in General Discussion. Last reply by Maren Connary Apr 27.

 
 

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