In order to make good decisions in product development, it is critical to understand how value flows through your product or service. Modeling the various stakeholders, their relationships, and how they experience and contribute to the value flows in your product will give you a significant edge in making critical choices around engineering and automation, customer experience, and feature prioritization tradeoffs. Value Dynamics modeling is a technique pioneered by Sam McAfee and Timothy James while at Change.org in 2012. This talk will be an adaptation of a forth-coming workshop to be launched on the Luxr platform in early 2014.