Upgrade your skills in user centered design through a week of workshops where you’ll learn the essentials of digital psychology and emotional design.
Through plain-language lessons and hands-on exercises, you'll learn how to use psychology and neuroscience to design websites, apps and campaigns that are more intuitive, motivating and emotionally intelligent.
Participants will enjoy group discussions, exercises, and networking opportunities in an interactive learning environment facilitated by Dr. Brian Cugelman.
During the week, we're running 3 workshops, including Psychology for Digital Behavior Change, Psychological Architectures of Digital Behavior Change, and Emotional Design Psychology.
All 3 workshops cover 50 principles of persuasive design psychology, psychological design patterns, journey mapping techniques, the spectrum of motivating user emotions, and essential lessons in the neuroscience of user emotion, cognition and behavior.