Jeff Gothelf & Lean UX: Building a Shared Understanding to Get Out of the Deliverables Business

Event Details

Jeff Gothelf & Lean UX: Building a Shared Understanding to Get Out of the Deliverables Business

Time: April 21, 2012 from 7pm to 8:30pm
Location: California College of the Arts, Timken Hall
Street: 1111 8th Street
City/Town: San Francisco
Website or Map: http://www.cca.edu/calendar/2…
Event Type: lecture, q&a
Organized By: CCA Interaction Design Program
Latest Activity: Apr 24, 2012

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Event Description

Join us at CCA this Saturday for an talk about an important shift in our field. This is the first time Jeff Gothelf has given this talk in the Bay Area. 

Traditionally, user experience design has been a deliverables practice. Wireframes, sitemaps, flow diagrams, content inventories, taxonomies, and "The Spec" defined the practice of user-experience design (IxD, UX design, whatever, etc.). While this work has helped define what UX designers do and the value our work brings to the business, it has also put us in the deliverables business -- measured and compensated for the depth and breadth of our deliverables (instead of the quality and success of the experiences we design).

Enter Lean UX. Inspired by Lean Startup and Agile development theories, Lean UX is the practice of bringing the true nature of our work to light faster, with less emphasis on deliverables and greater focus on the actual experience being designed. This talk will explore how Lean UX manifests in terms of process, communication, documentation, and team interaction. In addition, we'll take a look at how this philosophical shift can take root in any environment -- from large corporation to interactive agencies to startups.

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