Join the Hot Studio Strategy Team for a panel discussion:
Make It Real: How Product Concepting Drives Business Innovation
Lane Becker, Founder, Author, Speaker, Sunshine at The Origin.al Internet Company
Michael Crane, Director of Innovation Strategy at AAA Club Partners
Andrew Crow, Director of Experience Design at GE
Kaaren Hanson, Vice President, Design Innovation at Intuit
Moderated by: Wendy Owen, Principal of Research and Strategy at Hot Studio
ABOUT THE DISCUSSION:
Risk can be a four letter word in any organization. Yet in today’s climate of change, complexity and ambiguity, risk is required when attempting to leapfrog your competition, innovate or transform your business. How can your business validate a product vision both internally and externally before formally launching the product?
A proof of concept is an essential tool for testing assumptions, validating products and finding opportunities without the need for large investments. Additionally, it is extremely helpful when building an internal vision of a product and/or service -- especially when the vision relies on a big change. A good concepting process (coupled with the right amount of internal socialization and customer input) can affect organizational change and inform key product decisions prior to bringing a product to market.
Our panel will discuss best practices around product concepting and how it can be used as a tool to test feasibility, viability and desirability.
FOLLOW THE CONVERSATION ON TWITTER:
Send any questions you might have for the panelists to @hotstudio #makeitreal.
Follow @hotstudio the night of the event for a live feed of the conversation.