Make It Real: How Product Concepting Drives Business Innovation

Event Details

Make It Real: How Product Concepting Drives Business Innovation

Time: November 14, 2012 from 6pm to 8pm
Location: Hot Studio
Street: 585 Howard St
City/Town: San Francisco
Website or Map:
Event Type: panel, discussion
Organized By: Hot Studio's Strategy Team
Latest Activity: Nov 11, 2012

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Event Description

Join the Hot Studio Strategy Team for a panel discussion:

Make It Real: How Product Concepting Drives Business Innovation


Lane Becker, Founder, Author, Speaker, Sunshine at The Internet Company

Michael Crane, Director of Innovation Strategy at AAA Club Partners

Andrew Crow, Director of Experience Design at GE

Kaaren Hanson, Vice President, Design Innovation at Intuit 

Moderated by: Wendy Owen, Principal of Research and Strategy at Hot Studio

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Risk can be a four letter word in any organization. Yet in today’s climate of change, complexity and ambiguity, risk is required when attempting to leapfrog your competition, innovate or transform your business. How can your business validate a product vision both internally and externally before formally launching the product?

A proof of concept is an essential tool for testing assumptions, validating products and finding opportunities without the need for large investments. Additionally, it is extremely helpful when building an internal vision of a product and/or service -- especially when the vision relies on a big change. A good concepting process (coupled with the right amount of internal socialization and customer input) can affect organizational change and inform key product decisions prior to bringing a product to market.

Our panel will discuss best practices around product concepting and how it can be used as a tool to test feasibility, viability and desirability.



Send any questions you might have for the panelists to @hotstudio #makeitreal.

Follow @hotstudio the night of the event for a live feed of the conversation.

RSVP on Eventbrite:

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Comment by rick munoz on November 8, 2012 at 12:31pm

sold out in 15 minutes!

Comment by Maria Cordell on November 7, 2012 at 3:03pm

This looks great. I'm sorry to miss it, but I have other commitments for that night.


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