Alan Cooper, President and Founder, Cooper; Author,The Inmates Are Running the Asylum and About Face; in conversation with Chris Shipley, CEO, Guidewire Group; Former Executive Producer, DEMO Conference

An outspoken pioneer in the modern computing era and best known as the “Father of Visual Basic” and inventor of “personas,” Cooper will share rare insights into the evolution of software and interaction design based on human goals and needs – and a new vision for meeting the personal and business needs of the upcoming era.