In this workshop, led by UX guru Jaime Levy, you’ll learn how to conduct UX Strategy through hands-on experience and collaborative prototyping.

User experience (UX) strategy lies at the intersection of UX design and business strategy. It is a process that should be started before the design or development of a product begins, and which relies on lightweight tactics for pushing cross-functional teams toward a unique digital solution that customers want. It is also helpful when building a digital product and you need to learn as much as you can about the competition. If done right, the research can provide a treasure trove of insight into current trends and outdated manifestations of mental models.

Interactive prototyping is part of UX strategy. It's the best solution to align business and IT: with interactive prototypes, you can design and test the complete end user experience before getting down to code. Cross-functional teams are all involved in a collaborative effort, and all contribute to enrich the experience through continuous feedback and iterative design.

You will start by identifying the key experiences that are core to a made-up value proposition. Then comes storyboarding a narrative that tells how a hypothesized customer will easily use your product concept to solve a common problem. Justinmind team will then transform the best storyboard into a fully interactive, hi-fi prototype that can be used for running small, structured experiments.