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Description
Users have higher expectations than ever, and expectations are constantly changing. In order to best mitigate risk, we need to iterate and collaborate cross-functionally. We’ll feature how Lean Experimentation, a methodology to facilitate nimble learning practices, is driving the direction of introducing experiences at Gap Inc. stores.
You’ll learn:
- When and why to introduce Lean Experimentation into your process
- How Lean Experimentation provides confidence in your direction and execution, through defensible qualitative and quantitative data
- Why collaboration matters: who to involve in the process, how and when to engage
- What you can do immediately to embrace Lean Experimentation
About the speaker
Marek Szeszycki practices design as a team sport, where everyone plays a role in the success of a product or service. He champions collaboration, holistic strategy, and advocating user needs while addressing business challenges. At Gap Inc., Marek leads user experience design with a cross-functional team running lean experiments to address customer challenges in stores. Prior to Gap Inc, Marek designed digital experiences with startups and enterprise clients in finance, healthcare, transportation, and entertainment.
