A Half Day Summit on Leveraging Social Networks for Your Brand

Are you an Account Executive or Creative Director at a brand or agency? If so, this event is the perfect opportunity to learn what it takes to successfully build your brand and drive sales on social networking platforms. The event is produced by Sprout, one of only fourteen Facebook Preferred Developers.
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Please register on the event website.

Presentations will focus on how social network platforms are evolving, what new opportunities are available, and how to work with creative agencies and technology providers to capitalize on these opportunities. Social media case studies will highlight campaign best practices and a panel discussion will address key topics such as moderation, metrics and reporting, social media strategy, and corporate policy around social media.

Lunch will be served after the presentations and participants will have an opportunity to network and socialize.

Join us for an exceptional event packed with valuable insight for your brand.

Speakers

Richard Jalichanra, CEO, Technorati

Deborah Schultz, Partner Innovation & Design, The Altimeter Group

Carnet Williams, CEO, Sprout

Alexandre Roche, Facebook, Product Designer

Kaz Brecher, Program Manager, Formerly with Schematic

Roland Smart, Sr. Marketing Mgr., Sprout

Agenda

8:30 - 8:45 Welcome & Breakfast

8:45 - 9:05 Why Branded Experiences - Carnet Williams, Sprout

9:05 - 9:30 Case Study Presentation: Dogbook- Alexandre Roche, Facebook

9:30 - 10:10 Presenting on the future of social media in 2010. - Deborah Schultz, Altimeter

10:10 -10:20 Break

10:20 - 10:50 Technorati and the Next Generation of Display Ads - Richard Jalichandra, Technorati

10:50 - 11:15 Case Study Presentation: MySpace/Toyota Rock The Space - Kaz Brecher, Schematic

11:15 - 12:00 Building Brands on Social Networks Panel Discussion

12:00 - 1:00 Lunch

Event Partners

Silicon Valley Chapter of The American Markerting Association

San Francisco Chapter of The American Marketing Association