• Apr 2, 2014 from 11:30am to 2:00pm
  • Location: Folsom Street Foundry
  • Latest Activity: Jul 16, 2020

Digital products can directly influence and modify the way users’ behave both online and offline. By applying theories in psychology and behavioral economics to user experience design, designers can create products that break old habits and build new ones. But how exactly does one design for behavior?

Join Inc's Nicole Carter, Huge’s Jessica L’Esperance, Adaptive Path’s Chris Wronski and Fjord’s Sonia Koesterer as they discuss the process behind behavior design, how to design motivational triggers, using data to make informed design decisions, balancing creativity with user needs and much more.