As a special gift, IxDA members can take 30% off the registration price. Just use the code IxDA_Member when you sign up!

Most product design projects focus on what we can reasonably create in the near-term with the constraints of present-day technologies. But how do our tools and methods change when we’re designing for ten to twenty years into the future? Let us show you how to stop reacting to the latest "big thing" and start being the one that people catch up to.

In this new workshop, you’ll learn to gain a better understanding of where technology is headed, and brainstorm what might inspire your future customers. Topics include:

• How to strategically approach product design with a future focus
• Comparing future visions from yesterday and today to outline upcoming trends
• Tools, insights and technologies for designing products to inspire users
• Selling a future product vision to investors or stakeholders

WHO SHOULD ATTEND

Fans of futurism and futuristic design, designers working with next-gen technologies, risk managers looking for strategic techniques, and leaders wanting to inspire their teams to be future-focused.

More details and registration here: http://www.cooper.com/training/master-classes

Here is workshop creator and instructor Chris Noessel's break down of all the elements of the class: http://www.cooper.com/journal/2013/11/designing-the-future-cooper-in-berlin