Totally awesome conversation, FREE* to IxDA members:

What can designers learn about business, economics, value creation, and the way that executives think? Roger Martin and Doug LeMoine will discuss (and occasionally geek-out) on economics, sports, and design as they discuss how the NFL can provide a template for bringing authenticity to business and fixing American capitalism. Designers may be interested to know that Martin's previous book, The Design of Business, compellingly describes the ways in which designer-ly ways of thinking can create competitive advance in the game of business. Did we mention that this is FREE? It is. Join us.

FREE*: You'll need to either call or register at the Commonwealth Club site, and use "sfformartin" as the code. RSVP-ing here won't help, and they'll ask for $20 at the door. Ouch!

Roger Martin, Dean, University of Toronto's Rotman School of Management; Columnist, BusinessWeek; Author, Fixing the Game, The Design of Business; in conversation with Doug LeMoine, Managing Director, Cooper