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  • Sep 28, 2011 from 11:30am to 1:30pm
  • Location: Yelp HQ
  • Latest Activity: Jul 16, 2020

UPDATE: We've capped the guestlist for now, due to capacity. Please check back closer to the event. We will try to get more people in, but will first need to verify attendance with those who have already RSVP'd.

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For years, most Web teams have designed for the desktop. Mobile, if it even happened, was a port off the desktop version, designed and built before anyone even considered the mobile experience. This made perfect sense for a while. Browsing the Web on mobile phones was painful; carriers controlled access to the Web on their devices; and mobile network speeds made everything often grind to a halt.

But things have changed so dramatically over the past few years that starting with the desktop may be an increasingly backwards way of thinking about a Web product. Designing for mobile first can not only open up new opportunities for growth, it can lead to a better overall user experience for a Web site or application.

In this presentation, Luke Wroblewski will dig into the three key reasons to consider mobile first: mobile is seeing explosive growth; mobile forces you to focus; and mobile extends your capabilities.




Luke's credits and accomplishments are too numerous for Ning to list (really, it exceeds the description character limit). In addition to working with Fortune 1k companies, he made products like Bagcheck, he written about design in books like Web Form Design and on his web site, and he's taught interaction design.

You can read Luke's full bio here: