The Power of Questioning

Great ideas come from different corners. Solving murky design problems often involves a crazy cocktail of people, talent, circumstance, data, and a good chunk of courage. At Autodesk we are inviting innovative people to talk candidly about the hard problems they’ve faced and how they have succeeded. We want to extend the invitation to others in San Francisco to be part of the conversation.

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Sum of the Parts Team at Autodesk Welcomes Warren Berger

In this informal talk and creative session, Warren Berger, author of the new bestselling book A More Beautiful Question, visits Autodesk SOTP to share insights and ideas from his book. Among the points Berger will cover:

• How dynamic change in today’s marketplace creates the need for more and better questioning by designers, would-be innovators, and business leaders;
• The critical role of questioning in Design Thinking;
• How to create a “Culture of Inquiry” in companies;
• How to get better at asking “actionable questions” that lead to tangible results;
• What makes a great question (and a great questioner);
• Why our education system is failing to give the next generation of innovators the questioning skills they need (and what can be done about that) 

Berger will also share some of the most powerful, game-changing questions he’s come across in his research. And he’ll explain why companies today might want to consider replacing that corporate “mission statement” with something more engaging and compelling—namely, a “mission question.”