Changing Behavior with Design.

Event Details

Changing Behavior with Design.

Time: April 2, 2014 from 6:30pm to 9pm
Location: Folsom Street Foundry
Street: 1425 Folsom Street, San Francisco, CA
City/Town: San Francisco
Website or Map:…
Phone: 202-553-2407
Event Type: ux, marketing, design, event
Organized By: Laura Pereyra
Latest Activity: Dec 3, 2017

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Event Description

Digital products can directly influence and modify the way users’ behave both online and offline. By applying theories in psychology and behavioral economics to user experience design, designers can create products that break old habits and build new ones. But how exactly does one design for behavior?

Join Inc's Nicole Carter, Huge’s Jessica L’Esperance, Adaptive Path’s Chris Wronski and Fjord’s Sonia Koesterer as they discuss the process behind behavior design, how to design motivational triggers, using data to make informed design decisions, balancing creativity with user needs and much more.

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