IxDA SF presents Nilofer Merchant, "When Creativity Isn't Enough, Try Murder"

Event Details

IxDA SF presents Nilofer Merchant, "When Creativity Isn't Enough, Try Murder"

Time: January 14, 2010 from 6:30pm to 9pm
Location: Adaptive Path
Street: 363 Brannan Street
City/Town: San Francisco
Website or Map: http://maps.google.com/maps?o…
Event Type: event, presentation, the, new, how, speaker, strategy, facilitation
Organized By: IxDA San Francisco
Latest Activity: Jan 15, 2010

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Event Description

Making the right choices leads us, and our teams to thrive. Many of the best design thinking waxes poetic that the best ideas come from "blue-sky ideation," but generating ideas is only part of the challenge of our work. While brainstorming generates lots of ideas, but you still have to discern the right choices to win. AND you have to get a group of people to believe that IT is the right solution

That means we need to have a way to build a vision, envision options but then make the tough choices to choose ideas that match the goal. Teams often avoid tough choices because they want consensus, immediate results, and to avoid political fights.

The opposite of whiteboarding, the MurderBoarding™ decision process ensures teams creatively generate many potential options before "killing off" options one-by-one until there is single best solution for a specific organization and situation. The result is the organization or team aligned to a common goal and takes on clear, achievable, and measurable goals. This session provides you with a framework for nailing the tough choices you need to make to win and dealing with the human beings involved!


Nilofer Merchant founded and leads Rubicon, which creates business strategy to find and win markets. Having worked inside and outside major corporate brands like Adobe, Apple, Autodesk, and others, Nilofer has honed her collaborative approach to solving tough problems as much through her failures as her successes. Her firm is hired by global brands such as Hewlett-Packard, Pinnacle, Logitech, Openwave, Symantec and others to create strategy that people will actually execute because they created it. She’s often quoted or published in major business publications such as BusinessWeek, Entrepreneur, Fortune and The Wall Street Journal. Nilofer earned her MBA from Santa Clara University, a BS in Economics from University of San Francisco. In her book, The New How, she shares the stories and ways to shift from traditional top-down approaches to flat, fast ways to invent the future.

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Comment by Julio Feliciano on January 14, 2010 at 9:56pm
great presentation - thanks

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