Make Your Ideas Stick
At some point we’ve all had a great user insight or design concept that a client or stakeholder just didn't buy into. This talk is about how to avoid that heartbreak. It’s about generating and spreading ideas that stay with your audiences.
As UX pros, whether designing or analyzing, ideas are at our core. We spend years learning how to shape ideas into assets - reporting user insights, designing prototypes, and scoping interactions. But we spend woefully little time learning to communicate this stuff to its full potential. I’ve learned the hard way that often ideas aren’t enough. The kind of work that gets us to user findings, designs and product specs isn’t the same as what gets people to pay attention, remember it, believe it and care.
At this talk, you’ll learn simple communication methods to get people stuck on your ideas.
Head of Social UX Research, Google
John leads the design research team responsible for Google’s social products - an area with over half a billion monthly active users. For the last few years, he’s also headed UX research for Hangouts, launching hotness across iOS, Android and web. Before moving to SF, he managed the user experience team of designers and content strategists at APCO Worldwide, a DC communications consultancy. Previously as a UX Designer and Information Architect he built sites and apps for the folks at Coca-Cola, eBay, Ford's Theatre, and MasterCard.
When not UX-ing, he can be found swimming in the Bay, putting way too much attention into the spiffiness of his cycling kit and on-stage blowing your eardrums out at the national air guitar championships.
Ticket info, directions, and more on Eventbrite. See https://www.eventbrite.com/e/make-your-ideas-stick-with-googles-john-douglass-tickets-12957760009