IxDA SF's Posts (19)

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Join IxDA SF Mentorship Program!

If you are excited about mentoring or looking for support in your UX journey we want to hear from you

Mentoring is a growth opportunity for both people involved in the relationship and we are excited to connect folks who are looking for support to help navigate challenges, or are hoping to make a bigger impact as a coach or mentor.

Express your interest in joining the program!

We are planning to run the program for 3 months and we expect from our mentors to spend from 2 to 4 hours per month mentoring. As a mentor you will get featured on our website and social media. Dates of the program will be announced later. 

Design by sketchit.co

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The UX of Burnout

"As long as you are still creative you are not affected by Burnout.“ Unfortunately, this is not true. We need to talk about Burnout and Creativity. How to realize, how to avoid, and how to help.

We are hosting together with IxDA San Diego a mini Interaction Conference Redux. Our featured speaker is Thorsten Jonas, and he'll be with us to take questions and join the conversation.

In his talk, Thorsten will be taking you on his personal journey through a Burnout.

Join us via Meetup!

SPEAKER: Thorsten Jonas, Strategic UX Consultant & Coach

For 15 years Thorsten (@dolbydigger) is in the field of UX, supporting clients to create meaningful products, platforms, and experiences. During his career, he worked with clients like Red Bull, Intel, the NZZ, European Telecommunications companies like Sunrise (Switzerland), A1 (Austria) or PŸUR (Germany), and various Broadcasters like ZDF, ARD, ProSiebenSat1, or the Tagesschau.

Besides he speaks at conferences and is mentoring young UX professionals.

Thorsten believes that we have the responsibility to make tech accessible to everyone and create a world where tech helps humans to live a delightful & meaningful life. We have to move from human-centered design to a humanity- and environmental-centered design approach.

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West Coast Design Connect

With Valentine's around the corner, let's get together for a social, cross-city networking session! Join fast & fun "speed meet" design event hosted by UX Speakeasy and IxDA San Francisco.

When: Feb 10th 2021, 7:00 - 8:00pm PT

Where: sign up for a ticket, and we'll send you the link!

What else? BYOB! Or Dinner or whatever!

Register at Eventbrite!


Design by sketchit.co

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Date & time: Tuesday, January 26, 2021 | 7:00-8:00 PM ET 

Join us for an exclusive virtual advanced screening and live panel discussion series about Squads, InVision’s new documentary film that provides an unprecedented look at the modern digital product team and the growing movement to rethink the way we work.

Be one of the first to see how the most forward-thinking companies in the world empower teams to move fast and innovate.

How it works:

  • Register for the event (English only)
  • Via your email, you’ll receive access to the feature-length film 1 week ahead of the live panel discussion
  • Attend your session for an insightful conversation about harnessing cross-functional collaboration that drives toward a common goal

Check out the trailer and grab your spot!

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Almost 80 people from 9 countries have joined us for an online Lunch & Learn speaker series with Indi Young.

In this mini-workshop Indi taught us how to build self-awareness and humility into the way we approach design research and communication in general. She showed us how to recognize the parts of what we are hearing so we become aware of what is going through our own mind as we listen.

We are glad to share with you a recording of the workshop. The last 30 min of the event participants spent in breakout rooms practicing their new skills.

We encourage you to do exercises with your colleague or a family member as you can’t master the listening skill just by learning what the rules are, you actually have to do it!

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West Coast Design Bingo


Come join us for an evening of fun & games with UXers up and down the West Coast, hosted in partnership with IxDA San Diego.

We'll play Design Bingo(c), chat about Design, get to connect with other Designers, be silly & serious, all at the same time.

BYOB if you wish, or bring your dinner, or just bring yourself - this is social time and it's all just about hanging out with your community, make new friends, learn a thing or two, and have fun!

7:00pm Welcome

7:15pm Design BINGO!

7:30pm BINGO share

7:40pm Chats and meets in the themed breakout rooms:

  • Quarantine Qocktails - Live from The Ali’i Lounge
  • Breaking into UX
  • Moonlighting 101
  • Remote collaborative work (tools and tricks)
  • How to lead a UX team
  • Diversity and inclusion in design. Women in design
  • All things research
  • Design career
  • How to get involved in design for civic and government initiatives / social activism

8:00pm Open evening for more mingling, chatting, and did anybody say Dance Party?

Register at Eventbrite.

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How Design Makes The World with Scott Berkun

Meet Scott Berkun, a bestselling author and popular speaker, to learn powerful stories to explain why designers' work matters.

Do you wish more people understood good design and valued good designers? Or that your organization was more design mature?

Author Scott Berkun’s new book, How Design Makes The World promises to teach all the non-designers out there how to appreciate good design and why it matters in their daily lives.

It also gives us designers inspiring new stories, and a resource we can give to coworkers, bosses and friends to help them understand and appreciate what we do. He’ll share inspiring stories from the book and offer advice on how to make design more central to how your coworkers make decisions.

  • 11:30AM PDT Open Networking: meet other attendees 1:1 for several rounds of 5 minute discussions. Matching will be completely random!
  • 12:00PM PDT Main Talk: meet Scott Berkun

Feel free to skip the networking part and join only the main talk!

Register at Eventbrite!

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Next at IxDA SF

We have two exciting events coming up. On October 1st, Scott Berkun will join us to share inspiring stories on how to make design more central to how your coworkers make decisions. And on October 16th, a workshop with Indi Young, renowned UX researcher and author of books on mental models and practical empathy. Hurry up to reserve your spot! 

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45 UX Portfolio Tips From Experts

Our UX Portfolio Reviews event kicked off as part of San Francisco Design Week with more than 130 participants, an expert panel of 9 incredible mentors, and more than 40 mentees whose portfolios were reviewed during the event.

It was an exciting opportunity to get insights into how hiring managers are reviewing designers’ work and what’s important to them when they decide if they want to move forward with a candidate.

In this Medium post you will find 45 tips from our experts on what you can do to improve your UX portfolio.

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SF Design Week 2020: UX Portfolio Reviews

This year at San Francisco Design Week we are hosting an online portfolio review session with a fantastic line-up of UX Designers and Managers. 

It will be an interactive session, where you will get a chance to hear the experts’ feedback on UX portfolios and get insights into what hiring managers are looking for when reviewing designers’ work and hiring for a UX role. 

You can participate in the review session without submitting a portfolio. You will greatly benefit from attending the review sessions and hearing feedback about others’ work!

  • Monday, June 22nd
  • 5:00 PM - 7:00 PM
  • Online

Submit your portfolio by Friday, June 19, 12pm PST

If you are interested in receiving feedback on your portfolio, fill in this form. If your portfolio is selected for review, you don't need a Design Week pass to join the session. 

Register for the event

Register for the SF Design Week pass. It will give you access to 10 days of events, VR experiences, exhibitions, small group networking, and more. Please note that our event is sold out so unfortunately you won't be able to join us at this point. 

Portfolio reviewers

  • Tanner Christensen, Head of Design at Gem
  • Sean Wen, Product Design at Squarespace
  • Pablo Stanley, Co-founder at Blush, Staff Designer at Lyft
  • Marissa Louie, Director of UX Design at Expedia
  • Marc Hemeon, Head of Creative and Digital at Kosas
  • Melanie Araujo, Founder & Design Coach at Front & Center
  • Cara Kleid, Principal UX Designer at Bill and Melinda Gates Foundation
  • Austin Knight, Product Designer at Google
  • Anna Iurchenko, Product Designer at Google Health
  • Abi Jones, UX Manager at Google Health

We are looking forward to seeing you online soon!

Illustration for the event created by amazing Jordane Frouin.

More about our reviewers

6098600898?profile=RESIZE_710xTanner Christensen, Head of Design at Gem

Tanner Christensen is the Head of design at Gem.com, where they're building the platform for the future of recruiting. Previously Tanner was a lead product designer at Lyft, Atlassian, and Facebook. He's also co-host of the New Layer podcast, an independent developer, design advisor, and published author. You can find him at tannerc.com or on Twitter at tannerc.



Sean Wen, Product Design at Squarespace

Sean Wen is a NYC-based Product Design Manager, currently at Squarespace. His team works on the website builder and helping professionals build online portfolios is a top use case. Prior to that, he worked at Google for 5.5 years on the Maps and Docs products and before that, Samsung and Microsoft. He enjoys seeing how diverse backgrounds and experiences shape a designer's goals and perspectives. Feel free to get in touch! Linkedin



Pablo Stanley, Co-founder at Blush, Staff Designer at Lyft

Pablo Stanley is a designer at Lyft and Blush. Previously cofounder of Carbon Health, and lead designer at InVision. He gives talks and workshops around the world on product design, animation, illustration systems, storytelling, accessibility, behavioral economics, challenges of being a designer, and the art of comics.

Pablo has a YouTube channel called Sketch Together where he shares design tutorials, livestreams, critiques, and other random stuff. He also hosts different podcasts, including one interviewing Latinxs in the tech industry called “Diseño Cha Cha Cha.” He's the doodler behind Avataaars, Humaaans, Open Doodles, Bottts, and Buttsss. And a writer and illustrator of “The Design Team,” a comic series that follows the lives of designers working at a startup.



Marissa Louie, Director of UX Design at Expedia

Marissa Louie is a UX Design Director at Expedia, where she runs a UX design organization covering apps and web that spans 5 offices around the world. She is the Founder and Co-Admin of Designers Guild, a family of Facebook Groups with 20,000+ members in 100+ countries that is dedicated to helping designers level up. Connect with her on LinkedIn, Twitter, and Facebook.



Marc Hemeon, Head of Creative and Digital at Kosas

Marc is the Head of Design for Kosas. Marc worked at Facebook AI to lead design around emerging products experiences. Prior to Facebook, he founded Design Inc. to help companies find and work with seasoned designers. Marc has co-founded a number of companies including North Technologies which merged with Hodinkee.com in 2015. Marc was the co-founder of fflick,which YouTube acquired in 2011. Following the acquisition, Marc was part of the team to redesign YouTube in 2011 and again in 2012 leading the site wide redesign. 

Previously, Marc led design teams at Oakley and Digg and co-founded a number of companies including TeeFury and Design by Humans (@hemeon).



Melanie Araujo, Founder & Design Coach at Front & Center

Melanie is a San Francisco-based design professional with over a decade of experience designing and shipping end-to-end consumer products and business tools for companies like Facebook, Doctor on Demand, Honor, Shorebox, and Telenav. In 2015, she founded Front & Center, a design coaching program for founders and designers of color.

At Front & Center participants learn to manage their personal brand, product design skills, and portfolio development (melarauj0).



Cara Kleid, Principal UX Designer at Bill and Melinda Gates Foundation

Cara is Principal UX Designer at Bill and Melinda Gates Foundation, currently focused on building organizational design maturity and leading the user experience of the Gates Foundations’s technology platform.

Prior to the Gates Foundation, Cara worked at MAYA Design as well as startups in Seattle, WA, and in Kampala, Uganda where she lead work to research, design, and launch mobile financial services for the rural poor (@CaraKleid).



Austin Knight, Product Designer at Google

Austin Knight is a self-taught Product Designer at Google in San Francisco. Previously, he helped lead UX at HubSpot and worked remotely from Rio de Janeiro.

He serves as a mentor at Columbia and Stanford, an advisor at Sequoia Capital and a16z, speaks internationally about design and leadership, co-hosts the UX & Growth and Decrypting Crypto podcasts, and runs a popular blog and newsletter at AustinKnight.com (@ustinKnight).



Abi Jones, UX Manager at Google Health

Abi Jones is a UX Manager in Research & Innovation at Google Health. Her team's mission is to improve the availability and accuracy of medical imaging and diagnostics. Prior to joining Health, Abi led design for products across Google, including in Area 120, Google's start-up incubator, Security & Privacy, Fiber, and Search. Her long-term focus is collaborative tools for people using machine-learning systems. 

Before joining Google, Abi designed products and services for MySpace, Ferrari, Samsung, and StubHub. Abi holds a M.Ed. in Instructional Design & Development from George Mason University and a B.A. in Art History from Seattle University (@jonesabi).

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“Design Disciplines in Flux” will give Designers an opportunity to explore the future of our discipline as a community.

In the past, the Design discipline responded to needs and demands for specific perspectives and skill sets with a fragmentation into various sub-disciplines, such as Interaction Design, the closely related UX and Product Design, and other specializations such as Service Design.

At this interactive panel event, leading practitioners, educators, and thought-leaders from both Interaction Design and Service Design will put forward their positions on the current state of their respective Design discipline(s), and how they see them evolving in the near- and long-term future.

This hand-picked panel of experts will be able to give us both the 10.000 feet view on challenges and opportunities that the Design discipline(s) are tackling today in industry, but also give us real-life case studies and examples of how Design is evolving to meet these new needs and demands of tomorrow.

Contributing from their various backgrounds and specific perspectives, they will shine a light on what it looks like to practice Interaction Design and Service Design, respectively, what the strengths are of each perspective, differing organizational set-ups and impact, and how the two disciplines might complement or converge to meet tomorrow’s needs of the Design discipline overall.

Leaders from both the San Francisco Interaction Design Association and the Service Design Network will provide context with a brief historical overview of the disciplines and their recent evolution.

Following the presentation of the panelists’ position statements, a “walking workshop” will take place, with several stations around the room, staffed by panelists and IxDASF/SDN leaders. Attendees will be invited to discuss the themes that emerged, and the underlying key questions discussed in the panel, at each individual station directly in conversation with each other and the speakers and organizers of this event.

This event is designed to invite flexible attendance, i.e. we invite attendees to stay for the whole event, or just for a part of it, and for attendees to dip in and out of the station discussions as they see fit.

The event will conclude with a report-out and final discussion of the key take-aways from both the panel and the walking workshop explorations.

Where: DocuSign, 221 Main St. #1150, San Francisco, CA 94105

When: Tuesday June 25th, 6-9pm

Get your tickets here:  San Francisco Design Week



6:00pm – Mingling
6:30pm – Part One: Panel Presentations
* Welcome/Introduction to the event
* A brief history of Interaction Design and Service Design
* Panelist presentations
7:30pm – Part Two – Walking Workshop
* Attendees in conversation with the panelists at several stations around the room
* Lightning round of “report-out”s with each group on what new insights came out of the
intimate conversations, aim to have a visual takeaway.
8:30pm – Part Three – Happy Hour
* More mingling!


San Francisco IxDA / SDN Leadership

Daniela Busse (Leadership, IxDA San Francisco) (LinkedIn)
Mingzhu He (Leadership, Service Design Network) (LinkedIn)
Gassia Salibian (Leadership, Service Design Network) (LinkedIn)
Polly Adams (Leadership, Service Design Network) (LinkedIn)
Sophie Jasson-Holt (Leadership, Service Design Network) (LinkedIn)
Anna Iurchenko (Leadership, IxDA San Francisco) (LinkedIn)
Adam Williams (IxDA San Francisco) (LinkedIn)


Event Speakers


2572856177?profile=RESIZE_710xMaria Cordell (Sr Designer, Apple)
Maria Cordell has worked at the intersection of design, technology, and science throughout her career. Today she’s a design lead at Apple applying user-centered design and research to artificial intelligence projects. She was previously Design Director at Adaptive Path, Principal UX Architect at Macquarium, and Chief Technologist at Dod/Pritchard. Over the years, Maria has delivered strategy and design for Adobe, Apple, AT&T, Capital Group, Capital One, Chick-fil-A, Disney, Getty Images, John Muir Health, and UPS. Maria holds a Master of Science in Information Design and Technology, and a BS in Physics with Honors, both from the Georgia Institute of Technology. She’s been involved with IxDA since 2008, when she started IxDA Atlanta, and became an IxDA SF leader in 2010.


2573004217?profile=RESIZE_710xChris Risdon (Design Director at Getaround, author of the book “Orchestrating Experiences”)
Chris Risdon is Director of Design for a peer-to-peer carsharing service, Getaround. Previously, Chris was Head of Design for Capital One Labs and a Design Director for Adaptive Path, the pioneering experience design consultancy. Chris has introduced and advanced new methods in design, teaching thousands of design professionals and students. Chris is co-author of the Rosenfeld Media book, Orchestrating Experiences: Collaborative Design for Complexity. Follow him on Twitter @chrisrisdon.


2573127499?profile=RESIZE_710xGretchen Anderson (Primary Angle, former Head of Design at PG+E, Author of the books “Pair Design”, and “Mastering Collaboration”, Google “Design is.. [Human]” speaker)
An independent product / design leader focused on products and services that impact our society at large and individuals within it. She spent the first part of her career in design consulting for firms like frog design, Cooper, and LUNAR. Recently, she was Head of Design at PG&E, California’s largest energy company, she has led the design of the hardware and software of a next-generation surgical system, and served as VP of Product at GreatSchools.org. Her past clients include Virgin Records, Samsung, Johnson & Johnson, and Intel. Gretchen is a Bay Area native who left only long enough to get a bachelor’s degree from Harvard in History & Literature.


2573266056?profile=RESIZE_710xRaphaelle Loren (Wells Fargo, CX Strategy Director)
Raphaelle has 15-years of design and growth strategy leadership. She currently leads a service design team at Wells Fargo, where her team develops and uses qualitative and quantitative insights to deliver experience and design strategy for new products and services. She leverages multiple sources of VOC to share the realities of the customer’s perspective internally and foster a culture of customer-centricity. She has worked at the cutting edge of precision medicine, new media, and new design disciplines like UX and service design. Raphaelle holds a Masters in Economics and Marketing with Honors from Sciences-Po Lille (France) and contributed graduate level research to international children’s rights as a PhD student at CUNY. She studied Interior Design and Architecture at UC Berkeley which gave her the confidence to trust her imagination.


2573295692?profile=RESIZE_710xIran Narges (Sr Service Designer at San Francisco City and County; formerly Service Designer at Adaptive Path)
Iran loves to make things that are both useful and beautiful. Now at the City of San Francisco as Sr Service Designer, formerly at Adaptive Path’s Visual Design practice, she had a focus on visual storytelling for service design. She also enjoys teaching and speaking about service design, graphic design, and their intersection. Iran has practiced Service Design for many years, and has close to 20 years of graphic design and art direction experience across a wide range of industries and media, including retail, finance, advertising, tech, and the arts. Her work has been recognized by design publications and organizations including the Type Director’s Club, HOW Magazine, Surface Magazine, and AIGA’s annual “50 Books/50 Covers” competition. She has a BFA in graphic design from California College of the Arts. When not at work, Iran likes to be outside as much as possible, hiking or riding her motorcycle. If she’s inside, chances are she’s cooking, reading, mixing drinks, or making art.


2573313174?profile=RESIZE_710xKristian Simsarian (Founding Chair of the CCA IxD Masters Program, now Collective Creativity)
Kristian Simsarian is a leading expert in innovation, design, creativity, technology, and education with over 25 years of experience. His mission is to increase the overlap of wisdom and technology. He believes in the power of creativity and design to humanize, enrich and positively transform the world. At age 25, an international committee of scientists selected Kristian as one of a dozen NATO distinguished fellows in robotics. In the 1990’s because the money for AI and robotics was coming from the military, Kristian moved to IDEO, a firm known for foregrounding human-centeredness and declining military work. At IDEO, Kristian served for eighteen years as a design and business leader, and later advisory fellow, helping build IDEO into the innovation powerhouse it is today. He has helped fortune 100, startups, governmental and non-profit organizations grow their offers, create design teams and scale design for better impact. Kristian holds several patents and peer-reviewed publications and his work was featured in business design books and periodicals including The New York Times, Business Week, Time Magazine, Huffington Post as well as BBC and MSNBC. He focused his career on developing radically new pedagogy, processes, and toolsets for increasing the capacity to humanize technology. Notably, Kristian brought 21st-century STEaM education to design students as founding chair of two California College of the Arts Interaction Design Programs, an award-winning BFA, and a new innovative Masters. He sits on the advisory board of the Berkeley Greater Good Science Center and a few other non-profits.


2573362655?profile=RESIZE_710xDaniela Busse (San Francisco IxDA Leadership, Head of Research Oracle Marketing Cloud)
Daniela Busse (Ph.D.) focuses on research and incubation of breakthrough, design-led innovation and future experiences, at Oracle Marketing Cloud (as Head of Research), and prior to that at Citi Ventures (as Director of Innovation and Strategic Partnerships in the office of the Chief Innovation Officer). In the past, Daniela served as Design Futurist/Innovation Lab Director at Samsung Research America, as Experience Innovation Director at SAP’s Office of the CEO, and as Design Researcher at Microsoft’s Office Design Group. Through her award-winning work, she defines ground-breaking new uses and designs for technologies, for future roadmap ideation and product experience incubation. Daniela received her Ph.D. in Computing Science (Human-Computer Interaction/Cognitive Modeling) from Glasgow University (Scotland, UK), and also her summa cum laude degrees in both CS and Psychology. She holds multiple patents, is a sought-after speaker, and has published frequently in the field of Design, Research, and Innovation. She is a Leader of IxDA – San Francisco, San Francisco’s IxD community of over 5000 members, and a total online network of over 10.000 Designers and design related professionals, students, educators, and thought-leaders in San Francisco and the Bay Area.


2573401164?profile=RESIZE_710xMingzhu He (SF Service Design Network Leadership, Sr Service Designer, DesignIt)
A human-centered researcher, designer, and business strategist aiming to co-create a future where humans and machines can collaborate seamlessly. As a systems thinker, I holistically balance human needs, technology affordances, and business goals to create meaningful experiences.

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This event investigates the impact of new technology paradigms on people’s everyday lives: Artificial Intelligence, Machine Learning, Social Media, Algorithms… all are having now proven significant impact on our everyday lives.

In this panel discussion with renowned speakers from Google, Stanford, Berkeley/Amazon, LinkedIn, and Possible’s project on HateSpeech in Twitter, implications on Privacy, Public Discourse, and Digital Well-Being overall will be explored. Included is an interactive segment that will lead attendees through a “Red team/Blue team” exercise – a way to weed out potential “bad actors” that has been successfully employed at LinkedIn to combat potential misuse and abuse of the products we build.

Get your tickets here: San Francisco Design Week.


Maggie Stanphill 

UX Director, Google, Digital Wellbeing Initiative

As a UX Director at Google, she defines UX strategy for Google products and emerging interfaces (voice, chat, and virtual reality). She applied an interdisciplinary, empathic approach to designing products and experiences for the world’s most-respected brands, including Google, Nike, Expedia, Microsoft & more.


Jen King 

Stanford Law School’s Center for Internet and Society

Dr. Jennifer King is the Director of Privacy at Stanford Law School’s Center for Internet and Society. An information scientist by training, Dr. King is a recognized expert and scholar in information privacy. She examines the public’s understanding and expectations of online privacy and the policy implications of emerging technologies. Her research sits at the intersection of human-computer interaction, law, and the social sciences, focusing on social media, genetic privacy, mobile platforms, the Internet of Things (IoT), and digital surveillance. Her scholarship has been recognized for its impact on policy making by the Future of Privacy Forum, and she has been an invited speaker before the Federal Trade Commission at several Commission workshops. She was a member of the California State Advisory Board on Mobile Privacy Policies and the California State RFID Advisory Board.


Shawn Herron

Experience Technology Director, Possible

As an Experience Technology Director at Possible, Shawn is leading progressive creative campaigns with a focus on experience design and earned media. “We Counter Hate” on Twitter, by Possible, presented by Shawn Herron. Possible launched “We Counter Hate” earlier this year after its creators discovered that, in 2017, there were more tweets involving messages of hate than Game of Thrones, Major League Baseball, the Super Bowl and the Grammys. The platform helps combat hate speech by turning retweets into donations that go toward organizations dedicated to fighting it, like Life After Hate. Possible teamed up with Spredfast to train A.I. technology to identify hatefluencers and use human moderation to respond to the hate that’s found. It’s radically outperformed expectations of identifying hate speech (91 per cent success) relative to a human moderator, and Possible is continuing to improve the model.


Michelle Carney

Berkeley Fellow, Amazon

Computational neuroscientist turned UX Practitioner, Michelle focuses in how data drives design decisions and how to design human-centered experiences for data science and machine learning. Organizer + Founder of www.meetup.com/mluxsf. Fellow, Center for Technology, Society & Policy and Algorithmic Fairness and Opacity Group at Berkeley.


Stephanie Lucas 

“Red team, Blue team” lead, Sr Designer, LinkedIn

Stephanie Lucas is a Senior UX Designer at LinkedIn, where she’s been focused on trust, privacy and settings for over 4 years. She is passionate about helping others incorporate design ethics thinking and making safe products. She’s a member of the International Association of Privacy Professionals, Women Talk Design, and recently was featured on the Voice of Design podcast discussing putting ethics into place in product design. She also publishes a bimonthly series “Responsible Design Notebook” on LinkedIn.


Interactivity with take-home kit, moderated by Stephanie Lucas

 “Red Team/Blue Team – Bad Actors”

In this segment, we’ll take a look at how tech product design culture has led to some bad decisions and processes in the past; and how the Design team at LinkedIn built a design culture that begins to correct course. We’ll discuss LinkedIn’s recent “Red Team Blue Team for Designers” workshops as an example of one way we can add a new mental muscle to how we approach design in our day to day work.

We’ll conduct a group activity where attendees will build materials that they can take back to their teams to begin conducting their own Red Team Blue Team workshop, including their own set of “bad actors” to use. Attendees will leave with what they need to get started in their own work contexts to weed out “bad actors” that they can identify with red team / blue workshops, using the kit they receive during this event here.


Daniela Busse 

San Francisco IxDA Leadership, Head of Research, Oracle Marketing Cloud

Daniela Busse (Ph.D.) focuses on research and incubation of breakthrough, design-led innovation and future experiences, at Oracle Marketing Cloud (as Head of Research), and prior to that at Citi Ventures (as Director of Innovation and Strategic Partnerships in the office of the Chief Innovation Officer). In the past, Daniela served as Design Futurist/Innovation Lab Director at Samsung Research America, as Experience Innovation Director at SAP’s Office of the CEO, and as Design Researcher at Microsoft’s Office Design Group. Through her award-winning work, she defines ground-breaking new uses and designs for technologies, for future roadmap ideation and product experience incubation. Daniela received her Ph.D. in Computing Science (Human-Computer Interaction/Cognitive Modeling) from Glasgow University (Scotland, UK), and also her summa cum laude degrees in both CS and Psychology. She holds multiple patents, is a sought-after speaker, and has published frequently in the field of Design, Research, and Innovation.

She is a Leader of IxDA – San Francisco, San Francisco’s IxD community of over 5000 members, and a total online network of over 10.000 Designers and design related professionals, students, educators, and thought-leaders in San Francisco and the Bay Area.


Design by sketchit.co

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San Francisco Interaction'19 // redux

Join us for an amazing line-up of speakers at  San Francisco Interaction'19 // redux.

Bill Buxton will keynote for Interaction'19 - San Francisco! Considered one of the pioneers of Interaction Design, Bill Buxton is a Principal Researcher at Microsoft Research (MSR). He was among the first to research multi-touch interfaces, and his book "Sketching User Experiences" paved the way for Interaction Design in Tech. Not to be missed!

Tickets are going fast!

Come and join us for this San Francisco edition of the recent global IxDA Interaction'19 conference, which drew over 1500 attendees from all over the globe.

We'll have two main sessions with presentations on Designing for and with AI, and on Designing for Life, Death, and Eternity. See full program details below!

Interaction'19, described as "one of the most thought-provoking yet", attracts speakers of the highest caliber, considered the founders and today's cutting edge innovators in the Design profession.

Thank you to FitBit for sponsoring our Happy Hour for this event. Drinks & dinner appetizers will be served.



3:00 pm - Doors open // Socializing // Appetizers

4:00 pm - PART 1: Designing for and with AI - Presentations and Panel Discussion

                 With Kristian Simsarian (Collective Creativity, Founding Chair of the CCA IxD program), 

                 Hannah Maddy (Netflix), Ammon Haggerty (Formation.AI), and Elizabeth Churchill (Google)

5:00 pm - Socializing // Appetizers // Happy Hour

6:00 pm - KEYNOTE. Bill Buxton

6:30 pm - PART 2: Designing for Life, Death, and Eternity - Presentations and Panel Discussion

                 With Aubrey Bach (Facebook), Rebecca Blum (Lyft),

                 and Ian Pollock (Cal State U/EB)

8:00 pm - Socializing // Appetizers // Happy Hour

9:00 pm - Close





Bill Buxton

Bill is a principal researcher at Microsoft Research. He is known for being one of the pioneers in the human–computer interaction field. He has had a 40-year involvement in research, practice and commentary around design, innovation and human aspects of technology. Following a 20-year career as a professional musician, he morphed into a researcher and interaction designer, at the University of Toronto, Xerox PARC, Alias Research and SGI Inc.

He has been awarded four honourary doctorates, is co-recipient of an Academy Award for Scientific and Technical Achievement, received an ACM/SIGCHI Lifetime Achievement Award, and is a Fellow of the ACM. Bill has published, lectured and consulted widely, and is an Adjunct Professor at the University of Toronto, and a Distinguished Professor of Industrial Design at the Technical University Eindhoven. 



DESIGNING for and with AI


Kristian Simsarian (Collective Creativity, Founding Chair CCA IxD program)

How AI Will Change The Way We Work

Artificial Intelligence, specifically machine learning, will likely cause a more significant shift for designers than the previous major design shifts from specifications to agile or from large screens to mobile devices. Designing AI will change the methods, tools, applications, and collaborators. Specifically, AI will bring us into an era of “teaching” technology. When specifying (waterfall), our craft was our limitation. When shaping (agile), collaboration was our limitation. With AI, our capacity to teach will be our primary limitation. We need to develop new ways to articulate our design goals by defining learning objectives and AI utility functions. Fortunately, designers have almost all the necessary skills to help make machine learning's impact culturally positive. This talk introduces designers to AI’s fundamental logic (learning), the problem when designers are not helping set AI policy, and the missing skills you need to direct AI in a societally aligned way.



Hannah Maddy (Netflix)

Developing a learning UX for AI

AI. Machine Learning. Big Data. But, what do these fancy buzzwords mean in the context of humans and their behaviors? How can bringing UX expertise and strategies earlier on in the AI development process inform a meaningful end-user experience? Hannah Maddy will talk about fundamentals and definitions of AI, how to define user interactions that help models become more intelligent, and best practices and frameworks you can take with you to to create a meaningful balance between humans and artificial intelligence.



Ammon Haggerty (Formation.AI)

We are the data miners — Rethinking design for AI

Discussing design challenges for consumer AI applications, and some tactics for solving some of the hardest design problems. We’re at a critical juncture for consumer AI applications: the use of personal data as fuel has led to the emergence of intelligent services, but people are waking up to the privacy and social implications of broad data sharing. In this talk I’ll discuss the role of the interaction designer as “data miner”, the challenges we face building trust and the engagement that’s needed to enable meaningful experiences. I’ll also demonstrate how tactics such as playfulness and empowerment can solve some of the most challenging design problems in AI.



Elizabeth Churchill (Google)

Elizabeth Churchill will join us as a guest moderator for the Fireside chat with Bill Buxton

Director of User Experience at Google, Dr. Elizabeth Churchill is an applied social scientist working in the area of human computer interaction and user experience. Prior to taking up her current position at Google, Elizabeth has built HCI research teams in a number of well-known companies, including eBay, Yahoo!, PARC and FXPAL – Fuji Xerox’s Research lab. In 2016, she received the Citris-Banatao Institute Athena Award for Executive Leadership. She received her PhD in Cognitive Science from the University of Cambridge, and both her BSc. and MSc. (in Experimental Psychology and in Knowledge Based Systems respectively) from the University of Sussex in the UK. In July 2018 she received an honorary Doctor of Science from the the University of Sussex for her continued contributions to the sciences underlying creative technologies. Elizabeth is the current Executive Vice President of the Association for Computing Machinery.





Aubrey Bach (Facebook)

Designing With Extreme Empathy: How to Build Products that Support People in a Crisis

As designers, we often talk about our responsibility to design for stress cases. But what if you had to build a product that was only used during the most stressful of times? That’s the challenge that Facebook’s Crisis Response team faces every day. In this talk, Aubrey share best practices for designing for people in crisis and focus on how the words you use in a product can support users when through stressful experiences. You will walk away with a deeper understanding of the needs of people affected by crises and ideas of how they can apply these learnings to better serve people who use their products in times of stress.



Rebecca Blum (formerly Frog Design)

NecroTech: Death & Legacy in the Digital Age

How could (and should) technology change the way we plan for death, memorialize, and live on. We are hyper aware of how we create, curate, and live with digital versions of ourselves online, but what happens to those digital selves after we die? We design digital experiences with life in mind. How might we also start designing with the inevitability of death in mind as well? And with new start-ups holding out the promise of a digital reincarnation, how do we ensure we clearly differentiate between digital life and digital afterlife? This talk will address how technology is already shaping our relationship with death and digital legacy, and how we design digital experiences that meaningfully impact not just how we live, but how we die, and how we live on.



Ian Pollock (Cal State University, East Bay)

IxD in the Age of the Anthropocene

Babies born today will be 22 when global warming reaches 1.5 C, according to the latest IPCC report and forecasts. What will life be like in 2040? How do we as educators and designers respond today, to the challenges that lie ahead for the next generation? How does our practice evolve to take global climate change into account? How do projects like ‘Rebuild by Design’ and ‘Fairphone 2’ shape the way we should think about the future design and about the education of designers.


ORGANIZER: IxDA San Francisco

Daniela Busse and Anna Iurchenko lead the San Francisco Interaction Design Association. IxDA SF is the San Francisco chapter of the global Interaction Design Association (IxDA), with a membership of over 100,000 world-wide. Serving a community of over 10,000 designers from around the Bay Area, IxDA SF hosts a wide range of design-focused and social events throughout the year. We partner with great companies to host talks and activities that move interaction design forward and enable practitioners to advance skills, while also providing a platform for members to add their voices to the larger conversation about design practice. Above all, we seek to curate the sharing of ideas, perspectives, and inspiration that help make us all better and more aware thinkers and designers.  

Event team members:

  • Nishtha Mehrotra (Workato)
  • Geoff Brown (FitBit)
  • Zhen Li (Schlumberger Tech Innovation Center)
  • Amrita Chatterji (CCA)
  • Klara Pelcl (ZapLabs)
  • May Cheng
  • Jane Dobkin (PG+E)
  • Steve Streisguth (Thoughtworks)


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Changing Tides in Interaction Design

Going into 2019 we invited several hundred Interaction Designers (and related disciplines) to give us input on the state of Design in San Francisco and the Bay Area. We heard their feedback, personal stories, broad and concrete asks, and an excitement to get involved in shaping the community. Three key areas of concern and opportunity emerged: Craft, Career, and Community. Some of the insights on Craft included the following:

Technology innovations are moving at a breakneck speed, and IxDs are challenged to continuously stay ahead of the curve. Many designers wonder how to design for AI. They want opportunities to learn new technologies hands-on, to understand the deeper workings of these new capabilities that they're designing for (and with), and move from a reactive stance into the driver's seat.

IxDs observe that the design process is moving away from a classical diamonds-based approach to a plunge into rapid experimentation. This brings new challenges and opportunities, which are as yet uncharted. Large-scale behavioral data has found its way into the IxD toolbox if experimentation is taken seriously, and Ix Researchers are merging this with qualitative insights to paint the rich picture that is needed to determine if a design experiment was a 'fast fail' (ie a learning opportunity), or had a desirable outcome.

Finally, Designers are conscious and conscientious about the impact their products have on people's lives, especially where Design Ethics are concerned. They want to do their part and also shoulder the responsibility for creating products that enrich and improve people's work and personal experiences with technology.

For more insights into our findings and also on participating organizations (from Google and Microsoft to the CCA and San Francisco start-ups), please see our full medium post here:

Changing Tides in Interaction Design

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